Regenerative Agriculture and NESCAFÉ® Coffee
If Beans Could Talk
3
min read
Before your delicious cup of NESCAFÉ® was brewed from fresh roasted beans, it was a basket of raw green beans plucked from cherries of a tree halfway across the world. Every day, tons of green beans arrive at a NESCAFÉ® roasting facility, and every bean has its own story to tell. NESCAFÉ® wants to make sure that story is all about sustainability because if beans could talk, we would want to hear everything they had to say.
Coffee That Doesn’t Just Taste Good It Wants to Make Good
In New Zealand, all of our NESCAFÉ® Classic, NESCAFÉ® Gold and NESCAFÉ® Coffee Mixes are made from 100% responsibly sourced coffee beans, supporting better working conditions for farm families and workers, to grow their crops sustainably. Our aim is to achieve this milestone globally by 2025. For the sustainability program, having over hundred of thousand farms across five continents monitored is quite a big task, but when you’re as big as us, doing good can help to make a difference.
Why is Soil Health Important? The Future Of Coffee is Beneath Our Feet
When it comes to growing coffee, it’s all about the soil. Healthy soil not only helps make farms more productive it helps to make them more sustainable. Healthy soil can capture carbon, requires less fertilizer, and is more resistant to the impacts of climate change. NESCAFÉ® helps several thousand farmers improve the health of the soil with regenerative agriculture.
Variety Makes The Farm Go Round
It takes more than just coffee trees to grow good coffee. Promoting biodiversity is vital for healthy soil. In Thailand and Indonesia, coffee farmers plant betel nuts, peppers, chilies, and avocados. A greater variety of trees attracts a greater number of insects that pollinate fields and support local wildlife. More shade means less need for herbicides and more leaves when shed, which enrich the soil’s organic matter. Trees reduce carbon emissions, control soil erosion, recycle nutrients and protect watersheds. More crops mean more products to sell or feed local families and it all goes back to the farmers we work with, all thanks to biodiversity.
A Cup Of Coffee Can Change Everything
Efforts to source responsibly and deforestation-free, increase biodiversity, and improve soil health through regenerative agriculture help make NESCAFÉ® a force for positive change. We aim that in the future, every green coffee beans delivered to our factory can trace its origin to a responsible group of farms. Now, when you enjoy a NESCAFÉ®, you can feel even better knowing that your cup of coffee is supporting the coffee world a little better.
The Future of Coffee
More than 23,000 cups of coffee are drunk every second, but with so many of us enjoying it, we need to be careful not to be left with empty cups.
Climate change, crop diseases, water shortage and people leaving farms for cities, all threaten the future of coffee. If we want to keep drinking it, we need to plan. That's why in 2010 we setup the NESCAFÉ® Plan.
